When is dreaming more important than what you know?
Michael Gerber (the E-Myth author), proclaims that experience is the worst teacher because it teaches you what you think you know. It doesn't matter first what you know or don't know about business. It matters that you have a dream.
In 1952 Walt Disney instituted a "dreaming room" and called his designers and animators "Imagineers." Their first effort - that of redesigning the traditional amusement parks - Disneyland. The rest is history. You can read The Imagineering Way to learn the secrets of turning fanciful ideas into reality, or should I say magic?